Make your site visible for the right people with Search Engine Optimization!

SCO

SCO/Search Engine Optimization

“Search Engine Optimization,” is the process of making your site search engine friendly to improve your site visibility for relevant searches. The better SEO services mean better Search Engine optimization that leads your site to better visibility and gives more visitor traffic.

The Techniques We used are

On-page optimization

In addition to off-page factors such as links, improving the actual structure of the page can have tremendous benefits for SEO, and is a factor that is entirely in the control of the webmaster. Common on-page optimization techniques include optimizing the URL of the page to incorporate keywords, updating the title tag of the page to use relevant search terms, and using the Alt attribute to describe images. Updating a page's meta tags (such as the meta description tag) can also be beneficial-- these tags don't have a direct impact on search rankings, but can increase click-through rate from the SERPs.

Keyword Research ​

Keyword research is often the starting point for SEO and involves looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created.

Content Marketing​

Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand-new pieces of content. Because Google and other search engines place a premium on high-quality content, it's important to research what content is already out there and create a compelling piece of content that provides a positive user experience and has a chance of ranking higher in the search engine results. Good content also has a greater chance of being shared on social media and attracting links.

Link Building​

Because links from external websites (called "backlinks" in SEO parlance) are one of the core ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the main levers that SEO has. This can involve promoting good content, reaching out to other websites and building relationships with webmasters, submitting websites to relevant web directories, and getting press to attract links from other websites.

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